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Question

Areas of establishing objectives under MBO are :

(i) Market Standing

(ii) Innovation

(iii) Industrial Relations

(iv) Public Accountability

(v) Productivity

(vi) Industrial Policy

Codes :

This question was previously asked in
UGC NET 2015 Paper 1 Question Paper (27-Dec-2015)
The correct answer is

(i), (ii), (iv) and (v)

Management by Objectives (MBO) was popularised by Peter Drucker in “The Practice of Management” (1954). He identified eight key result areas in which every business must set objectives: market standing, innovation, productivity, physical and financial resources, profitability, manager performance and development, worker performance and attitude, and public responsibility.

(i) Market Standing — one of Drucker’s key result areas. Included.

(ii) Innovation — a key result area. Included.

(iii) Industrial Relations — not one of the eight areas; worker relations appear only as worker performance and attitude. Excluded.

(iv) Public Accountability — corresponds to public (social) responsibility, a key result area. Included.

(v) Productivity — a key result area. Included.

(vi) Industrial Policy — this is a government policy matter, not an area in which a firm sets its own objectives. Excluded.

So the areas are (i), (ii), (iv) and (v).

Hence, the answer is (i), (ii), (iv) and (v).

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