Which one among the following is not a part of Corporate Social Initiatives ?
Corporate ambience building
Option 4 — Corporate ambience building is correct (it is NOT a part of corporate social initiatives).
Corporate Social Initiatives (CSI) are the major activities a firm undertakes to support social causes and to fulfil its social responsibility commitments. In the widely-cited Kotler and Lee classification, these initiatives include cause promotion, cause-related marketing, corporate social marketing, corporate philanthropy, community volunteering and socially-responsible business practices.
Thus socially-responsible business practices, corporate social marketing (using marketing techniques to change a target behaviour, e.g. anti-smoking) and cause-related marketing (linking sales of a product to a donation for a cause) are all recognised categories of corporate social initiatives.
Why Option 4 is the answer: “Corporate ambience building” — improving the internal physical/work environment or office atmosphere — is an internal administrative or facilities matter. It is not a socially-directed initiative aimed at external community welfare or a social cause, so it does not belong to the CSI family.
Takeaway: cause promotion, cause-related and social marketing, philanthropy and responsible practices are CSI; internal ambience building is not.
Similar Questions
Assertion (A) : Bad corporate governance can cast doubt on a company's reliability.
Reasoning (R) : Companies that do not cooperate sufficiently with auditors can publish non-compliant financial results.
Code :
Which among the following are also called Corporate Social Responsibility ?
(a) Corporate Conscience
(b) Corporate Citizenship
(c) Responsible Business
Code :
Which of the following is/are the component(s) of Ethics by field of interest ?
What is the right sequence of four psychological sub-processes in ethical action given by James Rest ?
CSR is important because :
Assertion (A) : Corporate behaviour towards stakeholders is an important concept in practice and a central part of corporate Governance.
Reason (R) : It has to be ethical, legal and responsible behaviour for organisation, stakeholders and society.
Code :
Which one of the following is not a principle of corporate Governance ?
Match the items given in the List - I and List - II and suggest the correct code :
List - I List - II (a) Ethics (i) Right code of behaviour for a group or profession (b) Morality (ii) Prescribes right conduct for everyone (c) Moral standard (iii) Needs some inclination to follow morality (d) Meta Moral Standard (iv) Practical and pragmatic Code :
Assertion (A) : When a corporation acts ethically and socially responsible in its business decisions and strategic planning, then the corporation will be more sustainable.
Reason (R) : Socially responsible corporate behaviour is increasingly seen as essential to long-term survival of companies.
Statement-I: Ethical principles tend to be broader than legal principles.
Statement-II: Laws and ethics are closely related.
Codes:
Important Questions from Corporate governance and business ethics
Corporations are controlled and directed by which one of the following?
Which among the following is not a correct statement with regard to Corporate Governance in India ?
As per the Anglo-Saxon Model of Corporate Governance, the authority lies with the following. Arrange these in decreasing order of authority.
A. Board of Directors
B. Managers
C. Shareholders
D. Employees (Company)
E. Trade unions
Choose the correct sequence from the options given below
Assertion (A) : Corporate governance is an important instrument of investor protection.
Reason (R) : Strong corporate governance is indispensable to resilient and vibrant capital markets.
Which one of the following options is correct?
Which one of the following is not a norm of corporate governance ?
