Which of the following is NOT a good characteristic of a questionnaire?
Personal and intimate questions should be put in the beginning.
Personal and intimate questions should not be placed at the beginning of a questionnaire as they may make respondents feel uncomfortable. It's better to place such questions later in the questionnaire, after building rapport with the respondent.
Which of the following could be problems with consumer interviews?
A. A non-random sample
B. The identification problem
C. Response bias
Choose the most appropriate answer from the options given below:
In a questionnaire, how many answers should be there for simple alternative questions?
Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A): Filter questions in questionnaire measure the familiarity of the respondents with the topic of research.
Reason (R): Questions that try to capture multiple information at once are referred to as leading questions.
In the light of the above statements, choose the most appropriate answer from the options given below: