In terms of communication, story-telling is like performing a
Social act
The question asks what kind of act story-telling is in terms of communication. Communication theory treats story-telling as an inherently social act, and that is the correct answer.
Story-telling always requires at least two parties — a narrator who shares and an audience who listens and responds. Meaning is co-constructed between them: the teller shapes the tale to the listeners, and the listeners' reactions shape the telling. Through this exchange, story-telling transmits culture, values, memory and identity across a group, binding people into a shared community of understanding. These are the defining marks of a social act.
The label "seasonal" is wrong because story-telling is not tied to any particular season or calendar occasion; it is a continuous, everyday human practice.
The label "confrontationist" is wrong because story-telling is fundamentally cooperative — it seeks to connect narrator and audience, not to oppose or antagonise them.
The label "corporate" is wrong because the essence of story-telling is interpersonal and communal rather than institutional or commercial; a business may use stories, but that does not define what story-telling is.
Hence, in communication terms, story-telling is performing a Social act.
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