Firms producing and selling a large variety of goods will generally follow :
Product line pricing
A firm that makes and sells a large variety of goods usually offers several related products in a line (different sizes, models or quality grades), and the demand and costs of these products are interdependent.
Product line pricing sets the prices of all items in the line together, fixing price steps between them according to differences in features, cost and customer perception, so that the line as a whole maximises profit.
Cost plus pricing and marginal pricing are general methods that price each product on its own cost basis, and skimming pricing is a launch strategy of charging a high initial price for a new product; none of these addresses the pricing of a wide range of products together.
Thus a multi-product firm generally follows product line pricing.
Hence, the answer is Product line pricing.
Similar Questions
The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locations is called :
Which one of the following is a false statement ?
Match the items of List-I with the items of List-II :
List-I List-II (a) Law of diminishing marginal utility (i) Cross demand (b) Relationship between price of one commodity and demand for other commodity (ii) Oligopoly (c) Skimming the cream policy (iii) Cardinal approach (d) Price rigidity (iv) Pioneer pricing Codes :
(a) (b) (c) (d)
Penetrating pricing strategy is appropriate when
Cost-plus pricing is considered appropriate for :
I. Product Tailoring
II. Public Utility Pricing
III. Refusal Pricing
IV. Monopoly Pricing
Codes :
Assertion (A) : Differential pricing structure is designed to accommodate the various categories of buyers.
Reason (R) : It aims at increasing sales and revenues and driving the competitors out from the market.
Codes :
Match the items of List-I with the items of List-II.
List – I List – II (a) A market having high price elasticity. I. Skimming pricing (b) A market having high price inelasticity II. Differential pricing (c) A market having several segments differing prominently with regard to price elasticities of their demand. III. Penetrating pricing Codes :
I II III
“Buyers are less price sensitive when they cannot easily compare the quality substitutes”.
Which of the following factors of price sensitivity is reflected from this statement ?
When electronic markets permit prices to change faster even daily as a function of demand and supply then this practice is called :
Match the items of the List - I with those of the List - II and indicate the correct code :
List - I List - II (a) Trade Channel Discount (i) Oligopoly Pricing (b) Loss Leadership (ii) Locational Price Differentials (c) Pricing being non - responsive to changes in the demand and the cost (iii) Differential Pricing (d) Basing Point Pricing (iv) Product - Line Pricing Codes :
(a) (b) (c) (d)
Important Questions from Pricing Strategies
Indicate the correct code for the points taken into consideration for product line pricing from the following:
(i) Demand relationships of different products
(ii) Competitive situation in the product market
(iii) Advertising endeavours for different products
(iv) Cost estimates for various products
Choose the correct answer from the code given below:
In pricing one new emerging model is Outcome Based Pricing Model. When pricing is done for the IT industry., which of these will represent Outcome Based Pricing?
In principle, all goods and services are valued at _______, that is, inclusive of all taxes.
- Which one of the following statements does not support the concept of third degree price discrimination?
- _______ takes into account a host of inputs, such as buyer's image of the product performance, the channel deliverables, the warranty quality, customer support and softer attributes such as the suppliers reputation, trust worthiness and esteem.
