Which of the following statement is true regarding the 'Brand Funnel'?
Brand funnel represents the stages of consumer engagement with brand, from awareness to loyalty
The brand funnel, also called the purchase or consumer funnel, is a marketing model that visualises how a large group of potential customers progressively narrows down as they move closer to becoming loyal buyers of a brand.
The typical stages are awareness, familiarity, consideration, purchase and loyalty or advocacy, with the number of consumers shrinking at each stage, giving the model its funnel shape.
It is not limited to attributes and functional benefits, does not track a journey from desire to denial, and is not a financial performance tool against competitors.
Hence, the correct option is Brand funnel represents the stages of consumer engagement with brand, from awareness to loyalty.
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