Who among the following theorists say that people play with media like a toy?
William Stephenson
William Stephenson, in his 1967 work The Play Theory of Mass Communication, argued that audiences engage with mass media largely for subjective pleasure and self-enhancement, treating media as a form of play rather than merely as a source of information or persuasion.
James Carey is linked to the ritual view of communication, George Gerbner to cultivation theory, and Albert Bandura to social learning theory, none of which frames media use as playful engagement in the way Stephenson does.
Hence, the correct option is William Stephenson.
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