Which of the following is not the function of Marketing Public Relations (MPR) ?
Dealing with competitive efforts
Marketing Public Relations (MPR), a term popularised by Thomas L. Harris, blends PR techniques with marketing goals to build brand equity, raise brand awareness and reach consumers through credible third-party endorsements and purchase-influencing factors such as reviews, events and publicity.
Countering direct competitive moves is a task of competitive marketing strategy and sales, not of MPR, whose focus is on building goodwill and image rather than head-to-head rivalry.
Hence, the option that is not a function of MPR is dealing with competitive efforts.
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