The last period's sales forecast was Rs 100 lakhs and demand was Rs 90 lakhs. What is the simple exponential smoothing sales forecast (in Rs lakhs) with alpha of 0.4 for the next period?
96
Simple Exponential Smoothing Forecast = α(Demand) + (1 - α)(Previous Forecast) = 0.4(90) + (1 - 0.4)(100) = 36 + 60 = 96
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