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Question

The humanistic approach to cultural communication is

This question was previously asked in
UGC NET 2023 Home Science Question Paper (13-Dec-2023) (Shift 1)
The correct answer is

Cognitive

The humanistic approach to communication treats human beings as active meaning-makers who understand, interpret, and give sense to messages and experiences, rather than as passive receivers of stimuli.
Because this approach is centred on how individuals perceive, think about, and make sense of communication, its focus is essentially on mental/cognitive processes - understanding, interpretation, and meaning construction in the mind of the communicator and receiver.
This is why the humanistic approach to cultural communication is described as cognitive in nature, rather than experimental (which relies on controlled, measurable stimulus-response testing typical of behaviourist/positivist approaches), altruistic (which relates to selfless concern for others, not a description of a communication approach), or violent (which is unrelated to humanistic thought).
Thus, the correct characterisation of the humanistic approach is that it is Cognitive.

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