Which one of the following marketing practices is outside the purview of the Competition Commission?
Misleading advertising
The Competition Commission of India polices practices that harm competition in the market, so the odd one out is a practice that harms consumers rather than competition.
Exclusive dealing and predatory pricing are anti-competitive practices that distort the market and squeeze out rivals, and both fall squarely within the Competition Commission's jurisdiction under the Competition Act.
Misleading advertising, however, is a consumer-protection matter dealt with under consumer law and advertising standards, not under competition law; it deceives the buyer but is not primarily an anti-competitive market practice. So it lies outside the Competition Commission's purview.
Hence the practice outside its purview is misleading advertising.
Consider the following statements :
(a) Brand equity is essentially the same as brand valuation.
(b) Market segmentation and product differentiation are alternative marketing strategies.
(c) Durable goods normally require less personal selling, after sales service and seller guarantees, than the non-durable goods.
(d) Price discrimination in all forms is illegal in India.
Indicate the correct statements :
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