Given below are two statements:
Statement I: Content analysis cannot be applied to visual materials.
Statement II: It is difficult to ascertain answers to 'why?' questions through content analysis.
In the light of the above statements, choose the correct answer from the options given below:
Statement I is false but Statement II is true.
This is a two-statement question, so judge each statement on its own before choosing.
Statement I says content analysis cannot be applied to visual materials. This is false. Content analysis is a technique for systematically classifying and counting the content of any recorded communication, and that includes photographs, advertisements, films, television programmes, cartoons and other visual media. Researchers regularly code visual images for themes, symbols and how people are portrayed. So visual material is very much within its reach.
Statement II says it is difficult to ascertain answers to 'why?' questions through content analysis. This is true. Content analysis describes what is present in a message and how often — it tells you what and how much, not the underlying motives. It cannot by itself explain why a communicator produced the content or why audiences respond as they do, because intention and causation lie outside the visible text.
So the first statement is false while the second is true.
A note for aspirants: UGC officially dropped this question from final scoring, but the reasoning above is what the examiners intended and is worth mastering.
Correct answer: Statement I is false but Statement II is true.
Similar Questions
Given below are two statements:
Statement I: Like correlation, statistical regression examines the association or relationship between variables.
Statement II: The primary purpose of regression is prediction.
In the light of the above statements, choose the most appropriate answer from the options given below:
Given below are two statements :
Statement I : t-tests are appropriate only when the dependent variables being measured are continuous.
Statement II : Chi-square statistic allows us to test hypotheses using both continuous and ordinal data.
In the light of the above statements, choose the most appropriate answer from the options given below :
Which of the following statistical technique will be appropriate for data analysis when the observations are available in the form of frequencies?
If data has been recorded using technical media, which among the following is a necessary step on the way to its interpretation?
Among the following, identify the continuous type of data:
The advantages of secondary analysis in research are:
(a) It is inexpensive.
(b) There is no need to construct a measuring instrument.
(c) Data archives are a valuable source.
(d) Useful opportunity is provided to produce valuable knowledge.
(e) Provides less time to understand data.
If you are to calculate Spearman's rho, what kind of data you would enter?
Given below are two statements - one is labelled as Assertion (A) and the other is labelled as Reason (R) :
Assertion (A) : A researcher can draw a definitive conclusion even if there is a little evidence to support it.
Reasons (R) : Statistical test of significances helps a researcher in drawing logically correct inferences from the data.
In the light of the above statements choose the correct option :
The frequency distribution of a research data which is symmetrical in shape similar to a normal distribution but center peak is much higher, is
In conducting One way analysis of Variance, which of the following test statistics would be used?
Important Questions from Data Analysis
- What does coding in data preparation refer to ?
- What are the primary objectives of editing in the data preparation process?
(a) Correcting errors & Omissions
(b) Ensuring data is consistent with other facets gathered
(c) Making data easier for statistical analysis
(d) Writing new responses where the original is unclear.
Choose the answer from the following : - Arrange the steps in correct sequence of data analysis process for monitoring and evaluation of Public Nutrition problem :
(i) Identify pattern, trends and possible interpretations
(ii) Collect information around the indicators
(iii) Determine key indicator for the evaluation and monitoring process
(iv) Develop a structure for analysis
(v) Use of SWOT technique for interpretation of data and drawing conclusions
code : Given below are two statements:
Statement I: Like correlation, statistical regression examines the association or relationship between variables.
Statement II: The primary purpose of regression is prediction.
In the light of the above statements, choose the most appropriate answer from the options given below:
Given below are two statements :
Statement I : t-tests are appropriate only when the dependent variables being measured are continuous.
Statement II : Chi-square statistic allows us to test hypotheses using both continuous and ordinal data.
In the light of the above statements, choose the most appropriate answer from the options given below :
