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Question

Which of the following is not a ‘force’ in the “Porter Five Forces Model” ?

This question was previously asked in
UGC NET 2015 Paper 1 Question Paper (27-Dec-2015)
The correct answer is

Complementary produce

Michael Porter's Five Forces Model (1979) explains how the structure of an industry determines its competitive intensity and long-run profitability.

The five forces are: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products or services, and the rivalry among existing competitors in the industry.

Buyers and suppliers appear in the model through their bargaining power: powerful buyers push prices down or demand more quality, while powerful suppliers raise input prices or reduce quality. Industry rivalry is the central force, reflecting price wars, advertising battles and new product launches among existing firms.

Complementary products (printed here as "Complementary produce") are goods used together with the industry's product, such as software for hardware. Some later writers proposed complementors as a possible sixth force, but they are not part of Porter's original five forces.

Hence, Complementary produce.

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