What is the primary objective of the recent Memoranda of Understanding (MoUs) signed by the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) with the National Institute of Fashion Technology (NIFT) and the Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC)?
To transition tribal marketing from a Business-to-Consumer (B2C) model to a Business-to-Business (B2B) model
Why in the news?
“TRIFED Signs MoUs with NIFT and HPMC to Boost Tribal Marketing and Market Reach”
TRIFED's MoUs with NIFT and HPMC aim to shift tribal marketing from a Business-to-Consumer (B2C) to a Business-to-Business (B2B) model. This enhances market reach, boosts tribal artisans' opportunities, and integrates them into larger commercial supply chains.
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