Under Brand Sponsorship, store brands are also known as which other names from the following? A. National Brands B. Generic Brands C. Private Brands D. Distributor Brands E. Manufacturers Brands Choose the correct answer from the options given below:
B, C and D Only
B, C and D only — option 1, as recorded in the official key.
What brand sponsorship means. The question of whose name goes on the product. A manufacturer has four options :
| Option | Whose brand |
|---|---|
| Manufacturer’s brand | The producer’s own name — also called a national brand |
| Private brand | The reseller’s name — the subject of this question |
| Licensed brand | A name licensed from someone else — a celebrity, a character, another firm |
| Co-branding | Two established brand names on one product |
The names for a retailer-owned brand. A store brand is one the retailer creates and owns rather than buying from a branded manufacturer. It travels under several names, which is exactly what the question is testing :
| Name | Emphasis |
|---|---|
| C — Private brand (private label) | Owned privately by the reseller rather than by the manufacturer |
| D — Distributor brand | Owned by the distributor or retailer in the channel |
| B — Generic brand | Plainly packaged, unbranded or minimally branded goods sold cheaply by the retailer — grouped here with the retailer-owned category, since they too carry no manufacturer’s name |
Why A and E fail together. National brand and manufacturer’s brand are two names for the same thing — the producer’s own brand — and both are the opposite of a store brand. Noticing that they are synonyms is enough: they must be right together or wrong together, and since no option contains both without the other being wrong, they can be eliminated as a pair.
A note on generics. Strictly, a generic product is unbranded, so classing it as a kind of brand is loose; but in retail practice generics are the retailer’s own cheapest tier and sit within its private-label range, which is the reading the key follows.
Why store brands have grown. They earn the retailer a higher margin, cannot be price-compared against other stores, build store loyalty, and give the retailer bargaining power against manufacturers — which is why they have moved from cheap imitations to premium tiers of their own.
Hence, the answer is B, C and D Only.
Similar Questions
The step after 'concept testing' in the new product development process is:
Which of the following best describes the 4 A’s from the buyer’s viewpoint ?
A. Adjustability
B. Awareness
C. Accessibility
D. Affordability
E. Acceptability
Choose the correct answer from the options given below :
Under which of the following conditions, a brand is said to have a negative brand equity ?
Evaluate the statements according to Brand Asset Valuator Model of Brand Equity :
Statement (I) : Knowledge measures the degree to which a brand is seen as different from others as well as its pricing power.
Statement (II) : Esteem measures perceptions of quality and loyalty or how well the brand is regarded and respected.
Code :
From the given columns which of the combinations best describe the concepts of product hierarchy?
(a) Need family (i) The core need that underlines the existence of a product family (b) Product family (ii) Group of items within a product line that share one of several possible forms of the product (c) Product class (iii) Group of products within the product family recognized as having a certain functional coherence (d) Product line (iv) All the product classes that can satisfy a core need with reasonable effectiveness
Important Questions from Marketing mix
Which of the following statements represents marketing ?
- Which one is not a part of Marketing Mix ?
- Give the correct sequence for Marketing strategy.
(i) Promotion
(ii) Packing
(iii) Analysing
(iv) Developing
(v) Distribution
(vi) Pricing
Code : - Match the pricing strategies in List - I with their appropriate explanation in List - II :
List - I List - II (a) Bundle pricing (i) Price for any product is deliberately fixed lower than the prices of competitors (b) Parity pricing (ii) Prices fixed for similar products and services are the same as competitor’s prices (c) Penetration pricing (iii) Price fixation is allowed at levels higher than competitors (d) Premium pricing (iv) Involves being the leader in fixing prices by benchmarking them (v) Set of products and services are clubbed together and charged at lower than the sum of individual elements in the mix The step after 'concept testing' in the new product development process is:
