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Question

The study of an entire social setting through extended systematic field work.

This question was previously asked in
CUET PG 2026 Agri-Business Management Question Paper (25-Mar-2026) (Shift 2)
The correct answer is
Ethnography

Ethnography: Fieldwork Study of Social Settings

The question asks for the research method involving the study of an entire social setting using extended, systematic fieldwork.

Understanding Ethnography

  • Ethnography is a qualitative research method focused on immersing the researcher in a specific social or cultural group for an extended period.
  • This fieldwork allows for detailed observation and understanding of the group's behaviors, interactions, beliefs, and social structures from an insider perspective.
  • It aims to provide a holistic description and interpretation of the entire social setting under study.

Evaluating Other Options

  • Grounded Theory is a method for developing theory directly from data, often involving interviews and analysis, but not necessarily focused on studying an entire social setting via immersive fieldwork.
  • Ethnocentrism is the tendency to judge other cultures based on one's own cultural standards, which is a bias, not a research methodology.
  • Quantitative Sociography uses numerical data and statistical analysis to study society, contrasting with the in-depth, observational nature implied by "extended systematic fieldwork" in a social setting.

Therefore, ethnography directly matches the description provided.

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