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Question

The kinked demand curve theory of oligopoly suggests that :

This question was previously asked in
UGC NET 2025 Management Question Paper (07-Jan-2026) (Shift 1)
The correct answer is

Price cuts are matched by rivals, but price increases are not

 Rivals match a price cut but ignore a price rise — option 2.

The model. Put forward by Paul Sweezy in 1939, and independently by Hall and Hitch, the kinked demand curve explains why prices in an oligopoly are so sticky even when costs change. Its whole content is an assumption about how rivals will behave :

If a firmRivalsConsequence for the firmDemand it faces
Raises its priceDo not follow — they are glad to keep their lower priceLoses a great many customers to themElastic — the flatter upper segment
Cuts its priceMatch at once, to protect their shareGains very little, since relative prices are unchangedInelastic — the steeper lower segment

The demand curve therefore has a kink at the prevailing price: flat above it, steep below it.

Why that produces sticky prices. A kink in the demand curve puts a discontinuity — a vertical gap — in the marginal revenue curve directly beneath it. The firm maximises profit where marginal cost cuts marginal revenue, and as long as the marginal cost curve passes anywhere through that vertical gap, the profit-maximising price does not move. So marginal cost can rise or fall over a range without the firm changing its price at all, which is the observation the model was built to explain.

Why the other options fail. Option 3 reverses the assumption exactly; option 1 describes a monopoly with no rivals to worry about; option 4 describes perfect competition, where the individual firm is a price taker facing a horizontal demand curve, not a kinked one.

The standing criticism, made by George Stigler, is that the model explains why a price, once established, stays put — but says nothing about how that price was arrived at in the first place. It is a theory of price rigidity, not a theory of price determination.

Hence, the answer is price cuts are matched by rivals, but price increases are not.

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