Match the items of List - I with the items of List - II and select the correct code of matching : Code :List - I (Type of store Retailers) List - II (Formats) (a) Speciality store (i) Broad selection of high-mark up, fast moving, brand-name goods sold by a list (b) Drug store (ii) Narrow product line (c) Super store (iii) Prescription and pharmacies (d) Catalogue showroom (iv) Huge selling space
(a)-(ii), (b)-(iii), (c)-(iv), (d)-(i)
Option 4 — (a)-(ii), (b)-(iii), (c)-(iv), (d)-(i) is correct.
These are Kotler's classic store-retailer formats, each defined by its assortment depth and physical layout:
| Type of store | Defining format |
|---|---|
| (a) Speciality store | (ii) Narrow product line with deep assortment (e.g. apparel, sporting goods) |
| (b) Drug store | (iii) Prescription and pharmacies, plus health and personal-care items |
| (c) Super store | (iv) Huge selling space meeting routine food and non-food needs |
| (d) Catalogue showroom | (i) Broad selection of high-mark-up, fast-moving, brand-name goods sold from a list/catalogue |
The distinguishing test is width of line: a speciality store is deliberately narrow, whereas the super store and catalogue showroom carry a broad range but differ in that one relies on floor space and the other on a printed list.
Takeaway: match on assortment width — narrow line = speciality, pharmacy = drug store, huge floor = super store, catalogue selling = catalogue showroom.
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