In the ritualistic view of communication, individuals exchange understanding for
Communion and fraternity
This question tests James Carey's famous distinction between two views of communication. Carey contrasted a transmission view with a ritual view.
In the transmission view, communication is the act of sending messages across distance to control or influence others — its keywords are transmitting, sending and imparting information for a purpose. Here communication is about moving information and, often, exercising power.
In the ritual view, communication is not primarily about extending messages in space but about maintaining society in time. It is linked to words like sharing, participation, fellowship and the holding of a common faith. In this view, when people communicate they are not merely passing along facts; they are drawing together into a shared community and a sense of togetherness. So in the ritual view individuals exchange understanding for the sake of fellowship and a shared bond of belonging.
Why the others are wrong: piling up information and pursuing one's own advantage belong to the transmission and instrumental way of thinking, not the ritual one; and the idea of a self-present centre of meaning is a term from philosophy of language, unconnected with Carey's ritual model.
Correct answer: Communion and fraternity
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