Assertion (A) : Advertising is paid from of non personal presentation and promotion of ideas, goods or services by an identified sponsor.
Reason (R) : Any communication about an organisation, its products or policies through the media that is not paid for by the organisation will not be considered as advertising.
In the light of the above statements, choose the most appropriate answer from the options given below :
Assertion (A) Analysis
Assertion (A) states that advertising is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. This definition accurately captures the core characteristics of advertising.
- Paid Form: Advertising space or time is typically purchased.
- Non-personal Presentation: It reaches a mass audience rather than being a face-to-face interaction.
- Promotion: Its goal is to persuade or inform.
- Identified Sponsor: The entity paying for the advertisement is usually clear.
Therefore, Assertion (A) is correct.
Reason (R) Analysis
Reason (R) asserts that any communication about an organization, its products, or policies through the media that is not paid for by the organization will not be considered as advertising. This highlights the crucial element of payment required for something to be classified as advertising.
Communications that are not paid for, such as news articles, press releases picked up editorially, or social media posts by customers, fall under different marketing communication tools like public relations or publicity. They do not meet the 'paid for' criterion of advertising.
Therefore, Reason (R) is also correct.
Relationship Between (A) and (R)
Reason (R) directly supports and explains Assertion (A). Assertion (A) defines advertising by including the term "paid form". Reason (R) reinforces this by stating that communication *not paid for* is *not* advertising. This confirms that the 'paid' aspect is fundamental to the definition provided in (A).
Thus, Reason (R) provides the correct explanation for why Assertion (A) is defined the way it is, specifically emphasizing the 'paid' characteristic.
Conclusion
Both Assertion (A) and Reason (R) are correct statements, and Reason (R) serves as a valid explanation for Assertion (A).
The most appropriate answer is Option 1.
Similar Questions
- In case of inferior goods, the income elasticity of demand is :
- "Economics is the study of how men and society choose, with or without the use of money, to employ scarce productive resources which could have alternative uses, to produce various commodities over time, and distribute them for consumption now, and in the future, among various people and groups of society." This definition of economics is given by :
- Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A) : The average fixed cost curve is a rectangular hyperbola.
Reason (R) : Multiplication of average fixed cost with the quantity of output produced, always yields a fixed value.
In the light of the above statements, choose the most appropriate answer from the options given below : - Match List - I with List - II.
List - I List - II A. The distribution of Wealth (1899) I. Joan Robinson B. Mordern theory of Rent II. Marshall C. Quasi Rent III. David Ricardo D. Rent accrue to land due to original and indestructible power of the soil IV. J.B. Clark
Choose the correct answer from the options given below : - Which of the following does not own Regional Rural Banks in India ?
- Match List - I with List - II.
List - I List - II A. Commercial Bank I. Established by the central govt. in a state or UT with defined local limits of operations B. Regional Rural Bank II. Specialized financial institution (for term lending) C. Co-operative Bank III. Classified into Scheduled and Non-Scheduled Banks D. Development Bank IV. Autonomous association of persons united voluntarily to meet their economic, social and cultural needs
Choose the correct answer from the options given below : - Arrange the following steps of Performance Appraisal Process in Correct order :
A. Measuring Performance
B. Discussing the Appraisal
C. Comparing Actual Performance with Standards
D. Establishing and Communicating Performance Standards
E. Taking Corrective Actions
Choose the correct answer from the options given below : - Arrange the following steps of Planning Process in correct order :
A. Developing Planning Premises
B. Setting Objectives
C. Selecting a Plan
D. Identifying and Evaluating Alternative
E. Formulating Derivative Plans
Choose the correct answer from the options given below : - Which of the following are essentials of an effective control system ?
A. Prompt
B. Complex
C. Control by Exception
D. Objectivity
E. Rigidity
Choose the correct answer from the options given below : - Match List - I with List - II.
List - I List - II A. Bureaucracy I. F.W. Taylor B. Scientific Management II. Henri Fayol C. Administrative Theory III. George Elton Mayo D. Hawthorne Experiments IV. Max Weber
Choose the correct answer from the options given below :
Important Questions from Miscellaneous
- Which of the following relationships is/are not true?
(A). Most probable velocity = $\sqrt{\frac{2RT}{M}}$
(B). PV = $\frac{3}{2}kT$
(C). Compressibility factor Z = $\frac{pV}{nRT}$
(D). Average kinetic energy of gas = $\frac{1}{2}kT$
Choose the correct answer from the options given below - Match List-I with List-II
List-I List-II Electronic Configuration First Ionisation energy (kJ mol$^{-1}$) (A). ns$^2$ (I). 2100 (B). ns$^2$np$^1$ (II). 1400 (C). ns$^2$np$^3$ (III). 800 (D). ns$^2$np$^6$ (IV). 900
Choose the correct answer from the options given below: - The shielding constant of a 2p electron (calculated using Slater's rules) is
- Match List-I with List-II
List-I List-II Spectroscopy Property (A). Raman (I). Polarizability (B). FTIR (II). Dipole Moment (C). UV-Visible (III). Absorbance (D). NMR (IV). Spin
Choose the correct answer from the options given below: - The structure of protein comprises of:
(A). Primary structure of protein is associated with amino acids
(B). Secondary structure of protein is associated to peptides
(C). Tertiary structure of protein is associated with polypeptide chains
(D). Quaternary structure of protein is associated with polypeptide chains
Choose the correct answer from the options given below:
