Assertion (A) : Advertising is paid from of non personal presentation and promotion of ideas, goods or services by an identified sponsor.
Reason (R) : Any communication about an organisation, its products or policies through the media that is not paid for by the organisation will not be considered as advertising.
In the light of the above statements, choose the most appropriate answer from the options given below :
Assertion (A) Analysis
Assertion (A) states that advertising is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. This definition accurately captures the core characteristics of advertising.
- Paid Form: Advertising space or time is typically purchased.
- Non-personal Presentation: It reaches a mass audience rather than being a face-to-face interaction.
- Promotion: Its goal is to persuade or inform.
- Identified Sponsor: The entity paying for the advertisement is usually clear.
Therefore, Assertion (A) is correct.
Reason (R) Analysis
Reason (R) asserts that any communication about an organization, its products, or policies through the media that is not paid for by the organization will not be considered as advertising. This highlights the crucial element of payment required for something to be classified as advertising.
Communications that are not paid for, such as news articles, press releases picked up editorially, or social media posts by customers, fall under different marketing communication tools like public relations or publicity. They do not meet the 'paid for' criterion of advertising.
Therefore, Reason (R) is also correct.
Relationship Between (A) and (R)
Reason (R) directly supports and explains Assertion (A). Assertion (A) defines advertising by including the term "paid form". Reason (R) reinforces this by stating that communication *not paid for* is *not* advertising. This confirms that the 'paid' aspect is fundamental to the definition provided in (A).
Thus, Reason (R) provides the correct explanation for why Assertion (A) is defined the way it is, specifically emphasizing the 'paid' characteristic.
Conclusion
Both Assertion (A) and Reason (R) are correct statements, and Reason (R) serves as a valid explanation for Assertion (A).
The most appropriate answer is Option 1.
Similar Questions
- Match List - I with List - II.
List - I List - II A. Ambiguous instrument I. An incomplete or blank negotiable instrument properly stamped and signed. B. Inchoate instrument II. A bill of exchange drawn on a specified banker, payable on demand C. Cheque III. An instrument, which is in such form that it may either be treated as bill of exchange or promissory note. D. Bank draft IV. It is an order issued by one bank to another or on its own branch instructing to pay a sum of money to a specified person or his order.
Choose the correct answer from the options given below : - Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A) : Process costing method is useful in the manufacturing of products like steel, paper, medicines, soaps, chemical etc.
Reason (R) : Process costing is a method of costing used in industries where the material has to pass through two or more processes for being converted into a final product.
In the light of the above statements, choose the most appropriate answer from the options given below : - Arrange the following items in correct sequence in which they are shown in Marginal cost statement :
A. Variable cost
B. Profit
C. Contribution
D. Sales
E. Fixed cost
Choose the correct answer from the options given below : - While reconciliation of cost and financial accounts for calculating profits as per Financial Accounts from Profits as per Cost Accounts, which of the following purely financial items are deducted ?
A. Interest on loans or bank mortgages
B. Interest received on bank deposits, loans and investments
C. Expenses and discounts on issue of shares, debentures etc.
D. Loss by fire not covered by insurance
E. Rent Receivables
Choose the correct answer from the options given below : - Match List - I with List - II.
List - I List - II A. Direct Material I. Stores used for maintaining machines B. Indirect Material II. Cloth in dress making C. Indirect Labour III. Factory rent D. Indirect Expense IV. Salary paid to foreman and Supervisors
Choose the correct answer from the options given below : - Arrange the following steps of incorporation of a company in chronological order :
A. Obtain certificate of incorporation
B. Drafting and signing of MoA and AoA
C. Consent of person nominated as directors
D. Reservation of name by filling an application
E. Pay fees and amount of stamp duty
Choose the correct answer from the options given below : - As per Section 52 of Companies Act 2013, the securities premium account can be utlized for which of the following purpose ?
A. Issue of partly paid bonus share
B. Writting off preliminary expenses
C. Writing off the issue expenses
D. Premium payable on the redemption of preference share/debenture
E. Buy-back of its own share or other securities under Section 68.
Choose the correct answer from the options given below : - Which of the following are correct in respect of Quorum required to hold a valid General Meeting of a company ?
A. For a Public company, minimum 5 members personally present in case of number of members is not more than, 1000.
B. For a Public Company, minimum 20 members personally present, when number is more than 1,000 but up to 5,000.
C. For a Public Company, minimum 30 members personally present, when number of members is more than 5,000.
D. In case of Private Company, minimum 3 members personally present.
E. One member may constitute a valid Quorum in case Tribunal calls or directs the calling of a general meeting.
Choose the correct answer from the options given below : - Match List - I with List - II.
List - I List - II A. Article of Association (AoA) of a company limited by guarantee and not having share capital I. Table I B. AoA of an unlimited company and having share capital II. Table F C. AoA of company limited by share III. Table G D. AoA of company limited by Guarantee and having share capital IV. Table H
Choose the correct answer from the options given below : - Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A) : Considering the harmful effects of liquor and tabacco products, the government of India banned the advertising of these products. As a reaction to this, the manufacturer of these products started seeking other way to promote these products.
Reason (R) : Manufacturer introduced various other products (surrogates) in the market with the same brand name (like sodas) to remind the target market of their original products.
In the light of the above statements, choose the most appropriate answer from the options given below :
Important Questions from Miscellaneous
- Which of the following scheduler/schedulers is/are also called CPU scheduler ?
(A). Short Term Scheduler
(B). Long Term Scheduler
(C). Medium Term Scheduler
(D). Asymmetric Scheduler
Choose the correct answer from the options given below: - A situation where two or more processes are blocked, waiting for resources held by each other is called:
- External fragmentation occurs ________.
- Which disk scheduling algorithm looks for the track closest to the current head position?
- Which CPU scheduling algorithm prefers the process with the shortest burst time?
