Assertion (A) : Considering the harmful effects of liquor and tabacco products, the government of India banned the advertising of these products. As a reaction to this, the manufacturer of these products started seeking other way to promote these products.
Reason (R) : Manufacturer introduced various other products (surrogates) in the market with the same brand name (like sodas) to remind the target market of their original products.
In the light of the above statements, choose the most appropriate answer from the options given below :
Analysis of Assertion (A) and Reason (R)
Assertion (A) Evaluation
Assertion (A) states that the Indian government banned the advertising of liquor and tobacco products due to their harmful effects, leading manufacturers to find alternative promotional methods. This statement is factually correct. Such bans are implemented to mitigate public health risks associated with these products.
Reason (R) Evaluation
Reason (R) explains that manufacturers introduced surrogate products, such as sodas, under the same brand names as liquor or tobacco products. The purpose was to maintain brand visibility and remind the target audience of the original products. This strategy is known as surrogate advertising and is a common response to advertising bans.
Relationship between (A) and (R)
The introduction of surrogate products (Reason R) is a direct consequence and a specific method employed by manufacturers as a reaction to the advertising ban on liquor and tobacco products (Assertion A). Therefore, Reason (R) correctly explains the phenomenon described in Assertion (A).
Conclusion
Both Assertion (A) and Reason (R) are correct statements. Furthermore, Reason (R) provides the correct explanation for Assertion (A).
The most appropriate answer is Option A.
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