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Question

Another term commonly used to refer to the medium of communication is

This question was previously asked in
UGC NET 2023 Home Science Question Paper (13-Dec-2023) (Shift 1)
The correct answer is

Channel

In the basic model of communication, a message travels from a sender to a receiver, and the medium is the means through which that message physically moves — for example, air carrying sound, printed paper, radio waves, or a wire.
The technical term used interchangeably with 'medium' in communication theory is 'channel'. In the classic Shannon–Weaver model the channel is precisely the pathway that carries the signal from source to destination, so 'medium' and 'channel' are treated as synonyms in the standard terminology.
Why the others are wrong: although words like carrier, transporter and vehicle all suggest 'something that carries', they are only loose everyday metaphors and are not the accepted technical label for the medium in communication studies. The established, textbook term paired with 'medium' is channel.
Correct answer: Channel

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Similar Questions

  1. Which of the following modes of communication can be employed in a classroom for effective teaching?
    (a) Top-down
    (b) Iconic
    (c) Associational
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  2. In the analog communication, contents are considered to be:

  3. Classroom speech is considered as a :


Important Questions from Mode of Communication

  1. On the negative side, communicative language is used to :

    A. Extend democratic debates

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    C. Divide the society

    D. Permeate ethnocentrism

    E. Support global peace efforts

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  2. A connection that allows traffic either way, but only one way at a time is known as ______.

  3. The exchange of ideas, feelings and knowledge between two or more persons is called:

  4. Which method is extremely beneficial in terms of personal contact, mutual goodwill and friendship?

  5. Feelings can be expressed effectively via

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