70% of the cost price of an article is equal to 50% of its selling price. The percentage of profit or loss on the cost price is
40% profit
This is a profit-and-loss problem that reduces to expressing the selling price in terms of the cost price and then comparing the two. Profit or loss is always measured against the cost price.
We are told that 70% of the Cost Price equals 50% of the Selling Price. Writing this as an equation: 0.7 times CP = 0.5 times SP. Solving for SP gives SP = (0.7 divided by 0.5) times CP = 1.4 CP.
Since the selling price (1.4 CP) is greater than the cost price, the seller makes a gain. The profit is SP minus CP = 1.4CP minus CP = 0.4 CP. Expressing this as a percentage of the cost price: profit % = (0.4CP divided by CP) times 100 = 40%.
So the transaction yields a 40% profit. The loss options can be ruled out immediately, because the selling price came out larger than the cost price, so there is no question of a loss. The 20% figures come from a miscalculation — for instance, wrongly writing SP = 1.2 CP by dividing incorrectly, or reversing the ratio to 0.5/0.7. Careful substitution confirms the answer is 40% profit.
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