The question asks to identify the proponents of the Mathematical Model of Communication. This model is a foundational concept in communication studies, focusing on the technical process of transmitting information.
The Mathematical Model of Communication is primarily attributed to Claude Shannon and Warren Weaver. They developed this model in the late 1940s, initially for telecommunication systems.
The model conceptualizes communication as a linear process involving several key components:
This model was groundbreaking because it treated communication quantitatively, focusing on the efficiency and accuracy of information transfer, similar to engineering principles. It introduced concepts like information entropy and the impact of 'noise' on the communication process.
While other communication theorists like Osgood, Schramm, and Lasswell proposed significant communication models, the specific term Mathematical Model is almost exclusively linked to the work of Shannon and Weaver due to its quantitative and technical focus derived from information theory.
| Elements of Communication | Model of Communication |
| (1) Source - encoder-signed-Decoder Destination Decoder - Destination | (I) Berlo's model of communication |
| (2) Sender-Message - channel - Receiver | (II) Schramm model of communication |
| (3) Communication - Message - channel Treatment of message - audience - Audience Response | (III) Rogers and Shoemaker's Model of communication |
| (4) Source - Message - Channel - Receiving Individual - Effects | (IV) Leagon's model of communication |