The Transactional Model of Communication views communication as a dynamic, simultaneous process where participants are both senders and receivers creating meaning together.
This influential communication model was proposed by Dean Barnlund. His work emphasized the complexity and simultaneous nature of message exchange in interpersonal interactions.
Therefore, Dean Barnlund is credited with suggesting the Transactional Model of Communication.
| Elements of Communication | Model of Communication |
| (1) Source - encoder-signed-Decoder Destination Decoder - Destination | (I) Berlo's model of communication |
| (2) Sender-Message - channel - Receiver | (II) Schramm model of communication |
| (3) Communication - Message - channel Treatment of message - audience - Audience Response | (III) Rogers and Shoemaker's Model of communication |
| (4) Source - Message - Channel - Receiving Individual - Effects | (IV) Leagon's model of communication |