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Question

Transactional Model of Communication' was suggested by

The correct answer is
Dean Barnlund

Transactional Model: Key Proponent

The Transactional Model of Communication views communication as a dynamic, simultaneous process where participants are both senders and receivers creating meaning together.

Identifying the Theorist

This influential communication model was proposed by Dean Barnlund. His work emphasized the complexity and simultaneous nature of message exchange in interpersonal interactions.

Model Contributors

  • Dean Barnlund: Originator of the Transactional Model.
  • Peter Drucker: Known for management and business principles.
  • George Zipf: Famous for his work on word frequency (Zipf's Law).
  • A.C. Kessler: Less prominent in communication theory compared to others.

Therefore, Dean Barnlund is credited with suggesting the Transactional Model of Communication.

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Important Questions from Models of communication

  1. Match List with Model of Communication.
    Elements of CommunicationModel of Communication
    (1) Source - encoder-signed-Decoder
    Destination Decoder - Destination
    (I) Berlo's model of communication
    (2) Sender-Message - channel - Receiver(II) Schramm model of
    communication
    (3) Communication - Message - channel
    Treatment of message - audience -
    Audience Response
    (III) Rogers and Shoemaker's Model
    of communication
    (4) Source - Message - Channel - Receiving
    Individual - Effects
    (IV) Leagon's model of
    communication
  2. Who is the proponent of Mathematical Model of Communication?
  3. Which of the Method is NOT a method of group contact ?
  4. Radio is a media for :
  5. SPEAKER $\rightarrow$ SPEECH $\rightarrow$ AUDIENCE, model of communication process is :
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