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Question

Which theorist among the following suggested and considered the 'empathy' as a major component to be in one's personality in the process of development communication?

This question was previously asked in
MH SET 2025 Paper 2 Hindi Question Paper (15-Jun-2025)
The correct answer is

Daniel Lerner

Daniel Lerner, in his classic work 'The Passing of Traditional Society' (1958), argued that development requires a psychic shift from traditional to modern personality.

He identified empathy - the ability to imagine oneself in another's role and situation - as the central personality trait that enables individuals to accept change, adopt innovations and participate in modern life.

Wilbur Schramm and E.M. Rogers built on this development communication tradition but did not originate the empathy concept, while John Lent is known for work on Asian mass media rather than modernization personality theory.

Hence, the theorist who considered empathy as a major component of personality in the process of development communication is Daniel Lerner.

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