Which term is associated with the economic value placed on sports events by communities?
Sports Tourism
Sports Tourism refers to travel undertaken to watch or participate in sporting events, and it is the concept in sports sociology and management that directly captures the economic value host communities place on such events - hotel bookings, transport, merchandise, hospitality and destination branding.
Social Capital denotes networks and trust within a community, Human Rights concerns entitlements of individuals, and Cultural Diversity denotes the coexistence of varied cultural traditions - none of these terms is defined by the economic worth of sporting events.
Hence, the correct option is Sports Tourism.
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