The question concerns the appropriate measures to counter manufacturers who repackage existing products in new, attractive shapes and advertise them as new.

Analyzing Deceptive Repackaging Practices

Manufacturers sometimes use attractive or novel packaging for existing products, advertising them as if they were entirely new. This strategy can mislead consumers. The following analysis evaluates the proposed measures:

Evaluating Proposed Measures

• (i) Consumer awareness needs to be increased: This is a crucial step. Educating consumers about marketing tactics like repackaging helps them make informed purchasing decisions and avoid being misled.
• (ii) All practices leading to deceptive packaging to be endorsed: This is incorrect. Practices leading to deceptive packaging should be discouraged and regulated, not endorsed. Endorsement would worsen the problem.
• (iii) Strong legislation: Implementing robust laws against deceptive packaging and advertising is essential. Legislation provides a legal framework to penalize unfair trade practices and protect consumers.
• (iv) Reliable buying guides to be published: Publishing unbiased buying guides that compare products and expose misleading marketing techniques empowers consumers. These guides offer objective information to aid purchasing choices.
• (v) Consuming products in any form from manufacturers: This statement is too general and does not offer a specific solution to the problem of deceptive repackaging. It implies passive acceptance rather than proactive measures.

Conclusion on Correct Measures

Based on the analysis, the appropriate measures to adopt when manufacturers engage in deceptive repackaging are:

• Increasing consumer awareness (i).
• Establishing strong legislation (iii).
• Publishing reliable buying guides (iv).

Therefore, the correct combination is (i), (iii), and (iv).