Question
Match List - I with List - II.List - I List - II A. Yellow Pages I. Promotion of a product/brand in a movie in such a way to enter the subconscious mind of the customer B. Infomercials II. Banners, posters and stickers put inside the retail shop C. Point of purchase advertising III. Television commercial runs as typical as television program D. Product Placement IV. Directory of Local business names and products
Choose the correct answer from the options given below :
This question was previously asked in
CUET PG 2026 Agri-Business Management Question Paper (25-Mar-2026) (Shift 2)
The correct answer is
A-IV, B-III, C-II, D-I
Marketing Terminology Matching
This question requires matching marketing terms from List-I with their definitions in List-II.
Matching Explanation
- A. Yellow Pages: Refers to a directory listing local business names and products. This corresponds to definition IV.
- B. Infomercials: These are extended television commercials designed to look like regular programs, often selling a product. This matches definition III.
- C. Point of purchase advertising: This involves promotional materials like banners and stickers placed within a retail store, where the customer makes the purchase decision. This matches definition II.
- D. Product Placement: This is the subtle integration of branded products into media, like movies, often aiming for subconscious consumer influence. This corresponds to definition I.
Correct Matches
Based on the definitions:
- A matches with IV
- B matches with III
- C matches with II
- D matches with I
Therefore, the correct combination is A-IV, B-III, C-II, D-I.
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