Question
Arrange the following steps of communication process as per DAGMAR model in proper sequence :
A. Attitude
B. Action
C. Aware
D. Unaware
E. Comprehension and Image
Choose the correct answer from the options given below :
This question was previously asked in
CUET PG 2026 Agri-Business Management Question Paper (25-Mar-2026) (Shift 2)
The correct answer is
D, C, E, A, B
DAGMAR Model Steps Explained
The DAGMAR model, which stands for Defining Advertising Goals for Measured Advertising Results, outlines a sequential process for communication effects. It guides how an audience moves towards a specific action.
Correct Sequence: DAGMAR Steps
The question asks to arrange the communication process steps according to the DAGMAR model. The correct sequence, based on the model's progression from initial awareness to final action, is:
- D. Unaware
- C. Aware
- E. Comprehension and Image
- A. Attitude
- B. Action
Detailed Step Breakdown
The DAGMAR model follows a logical progression:
- Unaware (D): This is the starting point where the target audience lacks any knowledge about the product or service.
- Aware (C): The audience becomes conscious of the product's existence. This is the first level of recognition.
- Comprehension and Image (E): Following awareness, the audience needs to understand what the product is, its features, benefits, and the overall brand image.
- Attitude (A): After comprehension, the audience develops a specific feeling or opinion (positive or negative) towards the product.
- Action (B): This is the ultimate goal, where the audience takes the desired step, such as making a purchase, based on their comprehension and attitude.
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