Matching Image Management Terms

This question requires matching specific terms related to image management with their corresponding definitions.

A. Affirmation

Affirmation refers to the act of establishing or confirming a belief or fact. In the context of audience perception, it involves the creation of a particular mental image for the audience. This corresponds to definition II.

B. Reaffirmation

Reaffirmation means confirming something again. When applied to an existing image, it involves efforts to strengthen, reinforce, or revitalize that previously established image. This matches definition IV.

C. Purification

Purification involves removing impurities or refining something. In image management, it means refining a previously established image, often to remove negative associations or improve clarity. This corresponds to definition III.

D. Subversion

Subversion is the action of undermining the power and authority of an established system or institution. In the context of image management, it involves an attempt to undermine an image, often by spreading negative information or creating doubt. This matches definition I.

Correct Matching

Based on the definitions:

• Affirmation (A) aligns with Creation of a particular mental image (II).
• Reaffirmation (B) aligns with Revitalizing an image (IV).
• Purification (C) aligns with Refining a previously established image (III).
• Subversion (D) aligns with Attempt to undermine an image (I).

Therefore, the correct matching is A-II, B-IV, C-III, D-I.