Advertorial: A Form of Covert Advertising Explained
The question asks to identify a form of covert advertising. Covert advertising is a strategy where promotional messages are embedded within content in a way that is not immediately obvious to the audience.
Analysis of Options:
- Pop-up Ads: These are typically overt and disruptive advertisements that appear suddenly on a screen. They are clearly identifiable as advertising.
- Advertorial: This is a paid advertisement presented in the style of editorial content, often resembling a news article or magazine feature. Because it mimics regular content, its advertising nature can be hidden, making it a form of covert advertising.
- Classified Ads: These are straightforward advertisements usually found in specific sections of newspapers or websites, clearly marked and categorized. They are overt, not covert.
- None of the above: This option is incorrect as one of the choices fits the definition.
Conclusion:
An Advertorial is designed to look like regular content, thus concealing its purpose as paid advertising. This aligns with the definition of covert advertising.
Similar Questions
- Images and graphics on a website are usually created using :
- ________ image does not lose quality when enlarged as much as needed.
- The perfect printing resolution is :
- Hoarding is not a type of :
- The city called as ‘the capital’ of poster design during the later half of 1850s and 1860s was :
- Which of the following is a primary colour ?
- Transit advertisement is seen published on :
- Which of the following photographers was the first Indian photographer to be awarded with ‘Padamshri’ ?
- Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A) : The method of setting advertisement objectives and measuring effectiveness of a campaign. AIDA
Reason (R) : Russell H. Colloy developed and proposed the method in 1950s.
In the light of the above statements, choose the most appropriate answer from the options given below : - Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A) : In 19th C, there were break throughs in how people work and it is famous as industrial revolution. Industrial Revolution brought drastic change for advertising and it become a main business.
Reason (R) : A lot of machinery was developed in this era.
In the light of the above statements, choose the most appropriate answer from the options given below :
Important Questions from Mixed Topic (CUET PG)
- Who was the founder of Bolshevik Communist party?
- What is the key guide to statecraft in the realist tradition?
- Chronologically arrange the events in the Cold War period.
A. Berlin Wall is constructed
B. Communist China joins the UN
C. Soviet invasion of Czechoslovakia
D. Berlin Blockade
Choose the correct answer from the options given below: Morgenthau's principles of political realism are:
A. Politics is rooted in permanent and unchanging human nature which is basically self centred, self-regarding and self-interested
B. Politics is an autonomous sphere of action and cannot therefore be reduced to morals
C. International Politics is an arena of conflicting self-interests
D. The ethics of international relations is situational ethics which is very different from private morality
Choose the correct answer from the options given below:Who among the following political thinkers consider the anarchical self help system to be a compelling factor for States to maximise their relative power positions?
