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Question

A graphical mark used to identify a company organization, product or brand is called :

This question was previously asked in
CUET PG 2026 Agri-Business Management Question Paper (25-Mar-2026) (Shift 2)
The correct answer is
Logo

Graphical Mark Definition Explained

A graphical mark specifically used to identify a company, organization, product, or brand is known as a Logo.

Why Logo is Correct

  • Logo: This term precisely matches the definition given – a visual symbol used for recognition.

Why Other Options Are Incorrect

  • Design: This is a broad term referring to the planning and creation process, not the specific identifying mark itself.
  • Pictogram: While a logo can sometimes resemble a pictogram (a symbol representing a concept or object), a pictogram is a general category, and not all pictograms function as brand identifiers.
  • Illustration: This refers to a visual artwork, like a drawing or picture, used for explanation or decoration, not typically as a primary brand identifier.

Therefore, the most accurate term for a graphical mark used for identification is a Logo.

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