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Question

Arrange the steps in demand forecasting from beginning to end

A. Specifying objectives

B. Making choice of methods

C. Determing the perspective

D. Estimation and interpretation of results

E. Collection of data and data adjustment

Choose the correct answer from the options given below:

This question was previously asked in
UGC NET 2024 Management Question Paper (02-Sep-2024) (Shift 2)
The correct answer is

A, C, B, E, D

 A, C, B, E, D — option 4.

OrderStepWhat it settles
1A — Specifying the objectivesWhy the forecast is being made — for a pricing decision, a capacity plan, a sales budget? The objective fixes what must be forecast, for what product, market and period
2C — Determining the perspectiveThe time horizon and level — short run or long run, firm level or industry level, one product or a whole line
3B — Choosing the methodSurvey methods, expert opinion, Delphi, trend projection, barometric techniques, regression, or a controlled market experiment — the choice depends on the objective, horizon and data available
4E — Collecting and adjusting the dataGathering primary or secondary data and cleaning it — removing abnormal years, adjusting for price changes, seasonality and definitional breaks
5D — Estimating and interpreting the resultsRunning the estimation, reading the coefficients, and stating the forecast with its margin of error

The logic that fixes the order. Objectives come first, because everything after them depends on what the forecast is for. Interpretation must come last, because there is nothing to interpret until the estimate exists. Fixing A first and D last eliminates options 1, 2 and 3 at once, without reasoning through the middle at all.

The step most often misplaced is data collection. It is tempting to gather data first, but the method determines what data are needed — a Delphi study needs experts, a regression needs a time series of prices and incomes, a market experiment needs a test market. Collecting first and choosing afterwards wastes effort and biases the choice toward whatever happens to be available.

The main forecasting methods, for context :

FamilyTechniques
Survey and opinionConsumer survey, sales-force opinion, expert opinion, Delphi
StatisticalTrend projection, moving averages, exponential smoothing, regression, barometric or leading indicators
ExperimentalControlled market experiments, test marketing

Hence, the answer is A, C, B, E, D.

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Similar Questions

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Important Questions from Production Function

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    (iii) Planning curve

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    Choose the correct answer from the code given below :

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