Chester Barnard identified effective communication as a fundamental prerequisite for achieving organizational goals.
In his influential book, "The Functions of the Executive", Barnard stressed that communication is vital for the functioning and coordination within an organization. He viewed it as the primary mechanism through which individuals connect and work towards common objectives.
Barnard argued that clear, efficient, and widely understood communication is necessary for executive functions and the overall success of the enterprise. Without it, cooperation breaks down, and organizational goals cannot be met.
Thus, Barnard advocated for strong communication systems as essential for organizational performance.
Match the following different level of the organization (List-l) with its functions of administration (List-II).
| List-1 Level of the organisation | List - II Functions of Administration |
| (a) Institutional level | (i) Performance of the technical activities- counselling clients, referral, teaching or provision of material resources |
| (b) Managerial level | (ii) Includes tasks directed towards procurement and allocation of resources, structural design, co-ordination and direction |
| (c) Technical level | (iii) Personify organizational goals, to give leadership to boards, staff and clients |
| List - 1 (Terms of Welfare Organisations) | List - II (Functions) |
| (a) Voluntary Organisation (VOS) | (i) Creations of government and serve as instruments of government policy |
| (b) Public Service Contracters (PSCs) | (ii) Represent their member, interests, have member accountable leadership, and are substantially self-reliant |
| (c) Peoples Organizations (POS) | (iii) Function as market oriented non profit business serving public purposes |
| (d) Non Governmental Organisations (NGO) | (iv) Pursue a social mission driven by a commitment to shared values |