Consumer Behaviour System Model
A consumer behaviour model that views the consumer as a system takes environmental stimuli as inputs and generates behavioural responses as outputs.
This input-output framework is central to understanding how consumers process information and make decisions.
Comprehensive Theory's Systemic Approach
The Comprehensive Theory of consumer behaviour fits this description. It conceptualizes the consumer as a system that:
- Receives various inputs (e.g., marketing messages, social influences, personal needs).
- Processes these inputs through internal psychological and decision-making mechanisms.
- Produces outputs (e.g., purchase behaviour, brand attitude, information search).
This theory provides a structured way to analyze the flow from external stimuli to consumer actions.
Important Questions from Consumer behaviour
In relation to theory of consumers behaviour, which of the following statements is INCORRECT?
The concept of consumer surplus was propounded by __________.
Goods whose demand varies inversely with income are called ____ goods.
_____ have an income elasticity of demand of between 0 and +1.
According to ____ theory, a consumer will continue to buy such products that will deliver him the most utility or maximum satisfaction at relative prices.
