Question
SBUs or products that have lost their position of leadership and are in the low growth markets, are known as
The correct answer is
Dog
In the BCG matrix, dogs have low relative market share in a low-growth market. Stars have high share and high growth; cash cows have high share and low growth.
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Important Questions from Trends in Marketing
- Assertion (A) : Social marketing differs from other types of marketing as its objective is not to benefit the marketer but to benefit the target audience and the general society.
Reason (R) : Its goal is not to market a product or service per se but to influence a social behaviour that usually carries high public consensus.
Codes : - Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler :
I. Conduct a situation analysis.
II. Identify the competition and target market barriers and motivators.
III. Develop a strategic marketing mix (4 Ps).
IV. Describe the plan background, purpose and focus.
V. Set objectives and goals.
VI. Craft a desired positioning.
VII. Select target markets.
Codes : - Arrange the following category of 'Adopters' as per the speed with which they adopt a new idea, practice or a technology as proposed by Evrett Rogers :
(a) Early Majority
(b) Laggards
(c) Late Majority
(d) Early Adopters
(e) Innovators Which one of the following modes is not an example of Direct and Database marketing communication?
In e-commerce, one of the key design elements of an effective website - community refers to
1. Its layout and design
2. The way site enables user to user communication
3. Sites ability to tailor itself to different users or to allow users to personalize the site
4. Degree that the site is linked to the other sites
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