Match the modes of communication in marketing and their communication platforms (Mode of Communication) (Communication Platform) (a) Advertising (i) Blogs (b) Sales Promotion (ii) Brochures & Booklets (c) Word-of-mouth marketing (iii) Sales meetings d) Personal selling (iv) Contests
Choose the correct option
(a) - (ii), (b) - (iv), (c) - (i), (d) - (iii)
Advertising uses brochures and booklets; sales promotion uses contests; consumer blogs can carry electronic word of mouth; personal selling takes place in sales meetings. Thus (a)–(ii), (b)–(iv), (c)–(i), (d)–(iii).
Important Questions from Trends in Marketing
- Assertion (A) : Social marketing differs from other types of marketing as its objective is not to benefit the marketer but to benefit the target audience and the general society.
Reason (R) : Its goal is not to market a product or service per se but to influence a social behaviour that usually carries high public consensus.
Codes : - Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler :
I. Conduct a situation analysis.
II. Identify the competition and target market barriers and motivators.
III. Develop a strategic marketing mix (4 Ps).
IV. Describe the plan background, purpose and focus.
V. Set objectives and goals.
VI. Craft a desired positioning.
VII. Select target markets.
Codes : - Arrange the following category of 'Adopters' as per the speed with which they adopt a new idea, practice or a technology as proposed by Evrett Rogers :
(a) Early Majority
(b) Laggards
(c) Late Majority
(d) Early Adopters
(e) Innovators Which one of the following modes is not an example of Direct and Database marketing communication?
In e-commerce, one of the key design elements of an effective website - community refers to
1. Its layout and design
2. The way site enables user to user communication
3. Sites ability to tailor itself to different users or to allow users to personalize the site
4. Degree that the site is linked to the other sites
