Question
Tele - Marketing is a part of
The correct answer is
Direct marketing
Telemarketing contacts prospective customers directly by telephone, so it is a form of direct marketing.
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Important Questions from Trends in Marketing
Which of these is an example of a G2C marketing drive?
Which of these companies uses the tagline ‘Think Different'?
In CRM database management, both Factor Analysis and Cluster Analysis are which type of techniques?
- Assertion (A) : Social marketing differs from other types of marketing as its objective is not to benefit the marketer but to benefit the target audience and the general society.
Reason (R) : Its goal is not to market a product or service per se but to influence a social behaviour that usually carries high public consensus.
Codes : - Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler :
I. Conduct a situation analysis.
II. Identify the competition and target market barriers and motivators.
III. Develop a strategic marketing mix (4 Ps).
IV. Describe the plan background, purpose and focus.
V. Set objectives and goals.
VI. Craft a desired positioning.
VII. Select target markets.
Codes :
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