Question
People who exercise influence over decisions made by others are known as:
The correct answer is
Opinion Leaders
The question asks us to identify people who exercise influence over others' decisions. Let's examine each option to determine the correct answer:
- Opinion Followers: These are individuals who tend to follow the ideas, beliefs, or opinions of others. They are not known for influencing decisions but are more likely to be influenced themselves.
- Transmitters: This term generally refers to people or tools that convey or send information but does not imply personal influence over someone's decisions.
- Receivers: Receivers are those who receive information. Like transmitters, they do not inherently influence decisions; rather, they are the endpoints of information dissemination.
- Opinion Leaders: These individuals are key figures who have significant influence over the opinions and decisions of others. They are usually respected and trusted for their expertise or charisma in specific areas.
The correct option is Opinion Leaders because they are individuals who, due to their position, expertise, or credibility, have the power to influence the attitudes or decisions of others. This definition aligns well with the concept of opinion leaders as known in fields related to communication, marketing, and social science.
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Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- What among the following are functions of the Mass Media?
A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below: Match List - I with List - II:
List - I List - II A. Swayam Prabha I. Kids Programme B. Shark Tank II. Agriculture Programme C. Krishi Darshan III. Business reality T.V. Series D. Shaktimaan IV. Educational Programmes Choose the correct answer from the options given below:
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
In the light of the above statements, choose the most appropriate answer from the options given below
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