Assertion A: People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
In the light of the above statements, choose the most appropriate answer from the options given below
Assertion A Analysis: Incorrect Reception
Assertion A states that people tend to ignore media messages that align with their existing attitudes and interests. This statement is factually incorrect.
- Confirmation Bias: Generally, people tend to seek out, pay attention to, and remember information that confirms their pre-existing beliefs.
- Ignoring confirming messages is contrary to this observed psychological tendency.
Therefore, Assertion A is not correct.
Reason R Analysis: Selective Exposure Theory
Reason R correctly defines the Selective Exposure Theory. This theory posits that individuals consciously or unconsciously select media channels and content that resonate with their personal views, interests, and information requirements.
- This involves actively choosing content that supports existing beliefs.
- It also includes avoiding content that challenges these beliefs.
Therefore, Reason R is correct.
Relationship Between A and R
Since Assertion A is incorrect and Reason R is correct, Reason R cannot be the correct explanation for Assertion A. The theory described in R actually contradicts the claim made in A.
Conclusion
Based on the analysis:
- Assertion A is incorrect.
- Reason R is correct.
The most appropriate answer is that A is not correct, but R is correct.
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- What among the following are functions of the Mass Media?
A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below: Match List - I with List - II:
List - I List - II A. Swayam Prabha I. Kids Programme B. Shark Tank II. Agriculture Programme C. Krishi Darshan III. Business reality T.V. Series D. Shaktimaan IV. Educational Programmes Choose the correct answer from the options given below:
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - People who exercise influence over decisions made by others are known as:
