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Question

What among the following are functions of the Mass Media?
A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below:

The correct answer is
B, C and E Only

Understanding Mass Media Functions

Mass media refers to the various channels through which information, entertainment, and ideas are communicated to large audiences. These channels include television, radio, newspapers, magazines, and the internet. Understanding the core functions of mass media helps us appreciate its role in society.

Analyzing Key Mass Media Functions

Let's examine the potential functions listed in the question to determine which ones are indeed primary roles of mass media:

  • A. Infrastructure-Building: Mass media is not directly involved in the physical construction or development of infrastructure like roads, bridges, or buildings. Its role is communication, not physical development. Therefore, this is not a function of mass media.
  • B. Entertainment: Providing entertainment is a major function of mass media. Through movies, music, television shows, and online content, mass media offers leisure and enjoyment to a wide audience.
  • C. Information: Disseminating information is a fundamental role of mass media. News reports, current affairs programs, documentaries, and articles keep the public informed about local, national, and international events.
  • D. Tax-Collection: Tax collection is a governmental or administrative function handled by specific agencies. Mass media does not participate in or facilitate the collection of taxes. Therefore, this is not a function of mass media.
  • E. Advertising: Mass media serves as a crucial platform for advertising. Businesses use various media channels to promote their products and services, reaching potential customers. This is a significant economic function of mass media.

Identifying the Correct Combination

Based on the analysis, the functions of mass media among the given options are Entertainment (B), Information (C), and Advertising (E).

Therefore, the correct combination includes options B, C, and E.

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Important Questions from Mass Media and Society

  1. Match the pairs - (Committees on Media)

    (A) (Name)

    (B) (Year)

    (a) Chanda Committee

    (i) 1982

    (b) Kuldip Nayar Committee

    (ii) August, 1977

    (c) Verghese Committee

    (iii) March, 1977

    (d) P.C. Joshi Committee

    (iv) 1964

  2. Which of the following statements is FALSE?

  3. What among the following are some media organisations?

    A. Registrar of Newspaper for India (RNI)
    B. National Institute of Fashion Technology (NIFT)
    C. The Press Council of India (PCI)
    D. Audit Bureau of Circulation Ltd (ABC)
    E. University School of Mass Communication (USMC)

    Choose the correct answer from the options given below:
  4. Match List - I with List - II:
    List - I TheoryList - II Characteristic
    A. Soviet Communist Media TheoryI. Media to assist in growth of society and national development
    B. Libertarian Media TheoryII. Media is controlled
    C. Development Media TheoryIII. Media is an agent of the government
    D. Authoritarian Media TheoryIV. Media is free and has full autonomy
    Choose the correct answer from the options given below:
  5. Match List - I with List - II:

    List - IList - II
    A. Swayam PrabhaI. Kids Programme
    B. Shark TankII. Agriculture Programme
    C. Krishi DarshanIII. Business reality T.V. Series
    D. ShaktimaanIV. Educational Programmes

    Choose the correct answer from the options given below:

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