Match the List-I with List-II
LIST I LIST II A. Personal selling I. Commercially significant news B. Advertising II. Advertising within buses, railway compartments C. Transit advertising III. Non-personal communication D. Publicity IV. Two way communication
Choose the correct answer from the options given below:
Matching Promotional Communication Methods
This question requires matching elements from List-I (promotional methods) with their corresponding definitions or characteristics in List-II.
Understanding the Terms:
- Personal Selling (A): Direct, face-to-face interaction between a seller and a potential buyer to persuade the buyer. It involves dialogue and feedback.
- Advertising (B): Paid, non-personal promotion of products, services, or ideas by an identified sponsor through various media channels.
- Transit Advertising (C): Advertising placed in or on public transportation vehicles (like buses and trains) and at transportation hubs.
- Publicity (D): Unpaid communication about an organization or its products, often appearing as news items or press releases in the media.
Matching Process:
- Personal Selling (A) is best described as Two-way communication (IV) due to its interactive nature.
- Advertising (B) fits the description of Non-personal communication (III) because it reaches a mass audience without direct interaction.
- Transit advertising (C) specifically refers to Advertising within buses, railway compartments (II).
- Publicity (D) is often characterized by Commercially significant news (I) disseminated through media.
Final Matches:
Based on the definitions, the correct matching is:
- A matches with IV
- B matches with III
- C matches with II
- D matches with I
This corresponds to the option A-IV, B-III, C-II, D-I.
Important Questions from Promotion decisions
The assumptions of rational decision making are:
(A) Preferences are not clear
(B) Preferences are not constant and stable
(C) Problem is clear and unambiguous
(D) No time or cost constraint exist
(E) Final choice will maximize pay off
Choose the correct answer from the options below:
Which one of the following is closest to the nature of decision making?
Match List - I with List - II :
List – I
(Decision making Bias)
List – II
(Explanation)
a
Anchoring Bias
i
Represents a case of selective perception
b
Escalation of commitment
ii
Refers to our staying with a decision even if there is clear evidence it’s wrong
c
Confirmation Bias
iii
Tendency to believe falsely, after the outcome is known
d
Hindsight Bias
iv
Tendency to fixate on initial information and fail to adequately adjust for subsequent information
Choose the correct option from those given below:
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
Which of the following will fall under the grievances relating to promotion category?
A. Supersession
B. Increments
C. Acting promotions
D. Seniority
E. Pay fixation
Choose the most appropriate answer from the options given below:
