List - I List - II A. Highest Reach I. Publicity B. Most Persuasive II. Advertising C. Immediate Effect on Sales III. Personal Selling D. No Cost Involved IV. Sales Promotion
To solve this matching question, we need to understand the characteristics of each item in List-I and match them with the correct descriptor in List-II.
- Highest Reach - Advertising (A-II): Advertising is known for its ability to reach a large audience quickly. Platforms like TV, radio, and online media allow advertisers to disseminate their messages to a vast number of people simultaneously.
- Most Persuasive - Personal Selling (B-III): Personal selling involves direct interaction between a salesperson and a customer, allowing for personalized communication and the ability to persuade customers more effectively.
- Immediate Effect on Sales - Sales Promotion (C-IV): Sales promotions, such as discounts, coupons, or limited-time offers, are designed to encourage quick action from consumers, leading to an immediate increase in sales.
- No Cost Involved - Publicity (D-I): Publicity is often an unpaid form of promotion, such as news stories or media coverage, which doesn't incur direct costs like traditional advertising, though it might involve indirect costs such as public relations efforts.
Based on the above logical analysis, the correct answer is:
| A. Highest Reach | II. Advertising |
| B. Most Persuasive | III. Personal Selling |
| C. Immediate Effect on Sales | IV. Sales Promotion |
| D. No Cost Involved | I. Publicity |
Therefore, the correct match is A-II, B-III, C-IV, D-I.
Important Questions from Promotion decisions
The assumptions of rational decision making are:
(A) Preferences are not clear
(B) Preferences are not constant and stable
(C) Problem is clear and unambiguous
(D) No time or cost constraint exist
(E) Final choice will maximize pay off
Choose the correct answer from the options below:
Which one of the following is closest to the nature of decision making?
Match List - I with List - II :
List – I
(Decision making Bias)
List – II
(Explanation)
a
Anchoring Bias
i
Represents a case of selective perception
b
Escalation of commitment
ii
Refers to our staying with a decision even if there is clear evidence it’s wrong
c
Confirmation Bias
iii
Tendency to believe falsely, after the outcome is known
d
Hindsight Bias
iv
Tendency to fixate on initial information and fail to adequately adjust for subsequent information
Choose the correct option from those given below:
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
Which of the following will fall under the grievances relating to promotion category?
A. Supersession
B. Increments
C. Acting promotions
D. Seniority
E. Pay fixation
Choose the most appropriate answer from the options given below:
