Magazines utilize specific, well-defined formats as a strategic approach to effectively connect with their intended readership.
Therefore, the well-defined formats of magazines are primarily used to reach select audiences.
Which of the following statements is FALSE?
Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
| List-I Type of media | List-II Example |
| (A) Print | (I) Television |
| (B) Interactive | (II) Magazine |
| (C) Out of home | (III) Internet |
| (D) Broadcast | (IV) Poster |
A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.