Manovich: New Media Architecture Builds on Old Media
Lev Manovich, a prominent media theorist, argued that the architecture of new media is largely constructed around the technological features inherited from older media. His work emphasizes how digital media often reorganizes, repackages, or extends the principles and structures found in previous media forms.
This perspective suggests a continuity rather than a complete break between traditional and digital media, highlighting the foundational role of older media's technological characteristics in shaping contemporary digital environments.
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Television is the popular cultural form of the twentieth and twenty-first centuries.
Reason R: Meanings and messages are not simply 'transmitted', they are always produced: first by the encoder
from the 'raw' material of everyday life; second by the audience in relation to its location in other discourses.
In the light of the above statements, choose the most appropriate answer from the options given below Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster
