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Question

Identify the expert who postulated that new media architecture is built around technological features of older media:

The correct answer is
Lev Manovich

Manovich: New Media Architecture Builds on Old Media

Lev Manovich, a prominent media theorist, argued that the architecture of new media is largely constructed around the technological features inherited from older media. His work emphasizes how digital media often reorganizes, repackages, or extends the principles and structures found in previous media forms.

This perspective suggests a continuity rather than a complete break between traditional and digital media, highlighting the foundational role of older media's technological characteristics in shaping contemporary digital environments.

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Important Questions from Mass Media and Society

  1. The news print sector in our country is governed by which order from the following?

  2. Multimedia comprises of

  3. What is the name of the software application that facilitates building an early accessible bookmark warehouse that becomes searchable to members or the public?

  4. For emerging field of mass communication researcher Paul Lazarsfeld proved to be seminal thinker and researcher in what way?

    (A) For exploring the potential of Social Science methods.

    (B) For providing training with a high level of entrepreneurial skill.

    (C) For raising the standard of American Education System.

    (D) For making assumptions that media have limited direct effect.

    Choose the most appropriate answer from the options given below :

  5. Which type of Communication is most difficult in gearing a message to an audience?

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