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Question

Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A) : In 19th C, there were break throughs in how people work and it is famous as industrial revolution. Industrial Revolution brought drastic change for advertising and it become a main business.
Reason (R) : A lot of machinery was developed in this era.
In the light of the above statements, choose the most appropriate answer from the options given below :

This question was previously asked in
CUET PG 2026 Agri-Business Management Question Paper (25-Mar-2026) (Shift 2)
The correct answer is
Both (A) and (R) are correct but (R) is not the correct explanation of (A)

Analyzing Assertion (A) and Reason (R) on Industrial Revolution and Advertising

This question asks us to evaluate two statements about the 19th-century Industrial Revolution and its connection to advertising.

Assertion (A) Evaluation

Assertion (A) states that the 19th century saw major changes in work methods, known as the Industrial Revolution, which significantly impacted advertising, making it a prominent business. This statement is correct. The Industrial Revolution led to mass production, increased trade, urbanization, and the growth of a consumer society, all of which created a greater need for advertising to reach wider audiences.

Reason (R) Evaluation

Reason (R) states that a lot of machinery was developed during the 19th-century Industrial Revolution. This statement is also correct. Technological advancements and the development of new machinery were defining features of this era.

Relationship Between Assertion (A) and Reason (R)

While both statements are factually correct, Reason (R) is not the direct or complete explanation for Assertion (A). The development of machinery (R) was a crucial factor *within* the Industrial Revolution. However, the reason advertising became a main business (A) is due to the broader consequences of the Industrial Revolution, such as:

  • Mass production creating a need to sell large volumes of goods.
  • Improved transportation and communication enabling wider market reach.
  • Growth of cities and a larger consumer base.
  • Increased competition among manufacturers.

Therefore, the development of machinery is a component cause, but the larger economic and social shifts driven by the Industrial Revolution are the more direct reasons for advertising's growth.

Conclusion

Both Assertion (A) and Reason (R) are correct statements. However, the development of machinery (R) does not fully explain why advertising became a main business (A). The broader societal and economic changes of the Industrial Revolution are the primary drivers.

Thus, the most appropriate answer is that both (A) and (R) are correct, but (R) is not the correct explanation of (A).

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