Factor Driving Specialized Media Audience Emergence
The emergence of a specialized media audience is significantly influenced by various societal and technological changes. Among the given options, personal mobility is a key factor.
Understanding Personal Mobility's Impact
Increased personal mobility, such as commuting, travel, and flexible work arrangements, changes how and when people consume media. This leads to:
- Shift in Consumption Habits: Individuals consume media during transit or breaks, requiring content accessible on portable devices.
- Need for Tailored Content: Media outlets adapt to serve audiences with specific interests or needs that arise from their mobile lifestyles.
- Audience Segmentation: This creates distinct audience segments based on mobility patterns and media preferences, fostering specialization.
Evaluating Other Options
- Localisation: While important for media targeting, it focuses on geographic relevance rather than audience specialization driven by mobility patterns.
- Culture: Culture broadly shapes media consumption but doesn't specifically explain the emergence of *specialized* audiences due to changing *mobility*.
- Work pressure: This might affect the *time* available for media consumption but is less direct in fostering audience specialization compared to mobility.
Therefore, personal mobility directly contributes to the need for and emergence of specialized media audiences by altering consumption contexts and requirements.
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
