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Question

In the following passage, some of the words have been left out. Read the passage carefully and select the correct answer for the given blank out of the four alternatives.

You can spend hours looking for________, days waiting for that Eureka ________, moving things around on screen, staring at blank pieces of paper, _______ down half-formed ideas, all to ________ no avail. Sometimes coming up with just one creative idea can feel _______. You feel this way because creativity is a process, a ________that has to be learned and honed. ________ you’re a marketer, designer, entrepreneur or anything in between, creative thinking is a valuable skill to ________. It can help us find ______, tailored solutions to problems and create memorable and effective _________.

Create memorable and effective ________.

This question was previously asked in
SSC Stenographer 2017 Previous Year Paper (14-Sep-2017) (Shift 1)
The correct answer is

Communications

Analyzing the Creative Thinking Passage and the Final Blank

The passage discusses the creative process, highlighting its difficulty and its importance as a skill, especially for professionals like marketers, designers, and entrepreneurs. The final sentence states that creative thinking helps us find tailored solutions to problems and "create memorable and effective _______". We need to choose the word that best fits this context, representing something professionals in these fields create.

Evaluating the Options for the Blank

Let's look at the given options and see which one logically completes the sentence:

  1. Memories: While creative work might *create* memories for an audience, you don't typically "create memorable and effective memories" as the primary output of a creative process in marketing or design.
  2. Communications: Professionals in marketing, design, and entrepreneurship frequently create various forms of communication, such as advertisements, websites, presentations, campaigns, articles, etc. The goal is often to make these communications memorable and effective in conveying a message or achieving a goal. This fits the context well.
  3. Borders: This word is completely irrelevant to the context of creative thinking, marketing, design, or entrepreneurship.
  4. Relations: While building relations is important, you don't "create memorable and effective relations" in the same way you create a piece of content or a campaign. Relationships are built and nurtured, not created in the sense of producing a product or output.

Selecting the Correct Word

Based on the analysis, the word "Communications" is the most appropriate fit for the blank. Creative thinking is used to develop outputs like advertisements, designs, or messages, which are forms of communication intended to be memorable and effective.

The completed sentence would be: "It can help us find tailored solutions to problems and create memorable and effective Communications."

Understanding the Context of Creative Output

The passage emphasizes that creativity is a skill vital for professions that involve conveying messages or ideas to an audience. The output of such creative effort is often a form of communication. Whether it's a striking advertisement (marketing), a user-friendly website (design), or a persuasive pitch (entrepreneurship), the aim is to communicate effectively and leave a lasting impression.

Revision Table: Checking the Fit

Option Fit in Sentence Reasoning
Memories Does not fit naturally. You create communications to evoke memories, but not typically create memories directly as the output.
Communications Fits perfectly. Creative professionals create various forms of communication (ads, designs, content) to be memorable and effective.
Borders Completely irrelevant. No connection to creativity or professional outputs.
Relations Does not fit naturally. Relations are built/nurtured, not "created" as an effective output like communications.

Additional Information on Creative Processes and Communication

Creative processes are central to developing effective communications across various fields. They involve brainstorming, ideation, drafting, and refining content or design to ensure it resonates with the target audience. Effective communication is not just about conveying information but also about engaging, persuading, and creating impact. This requires creativity to make the message stand out, be remembered, and achieve its intended purpose.

  • Marketing Communications: Creating ads, social media content, email campaigns, etc.
  • Design Communications: Creating visual designs, user interfaces, packaging, branding, etc.
  • Entrepreneurial Communications: Creating business pitches, presentations, product descriptions, etc.

In all these cases, the focus is on creating outputs that are forms of communication designed to be both memorable and effective.

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Similar Questions

  1. ________ no avail.

  2. A ________ that has to be learned and honed.

  3. ________ you’re a marketer

  4. It can help us find ________.

  5. Select the most appropriate option to fill blank no 1.

  6. Select the most appropriate option to fill blank no 2.

  7. Select the most appropriate option to fill blank no 3.

  8. Select the most appropriate option to fill blank no 4.

  9. Select the most appropriate option to fill blank no 5.

  10. Select the most appropriate option to fill blank no 6.


Important Questions from Vocab Based Questions

  1. Select whichever word you consider most appropriate for the blank (1)

  2. Select whichever word you consider most appropriate for the blank (2)

  3. Select whichever word you consider most appropriate for the blank (3)

  4. Select whichever word you consider most appropriate for the blank (4)

  5. Select whichever word you consider most appropriate for the blank (5)

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