According to late 2025 news, what government initiative which provides oxo-biodegradable sanitary napkins at ₹1 per pad, has made cumulative sales of ₹ 96.30 crore as of Dec 2025?
Suvidha Napkins via Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)
Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is run by the Department of Pharmaceuticals through the Pharmaceuticals and Medical Devices Bureau of India (PMBI). It sells quality generic medicines and other products at low prices through Jan Aushadhi Kendras across the country.
Under PMBJP, oxo-biodegradable ‘Suvidha’ sanitary napkins are sold at Jan Aushadhi Kendras for ₹1 per pad, to make menstrual hygiene affordable for women. The cumulative sales of ₹ 96.30 crore as of December 2025 refer to these Suvidha napkins sold under PMBJP.
The Menstrual Hygiene scheme of the Health Ministry distributes subsidised sanitary napkins to adolescent girls through ASHA workers, and Rashtriya Kishor Swasthya Karyakram is the broader adolescent health programme; neither sells the Suvidha brand at Jan Aushadhi Kendras.
Beti Bachao Beti Padhao addresses the child sex ratio and the education of girls; it is not a channel for selling sanitary napkins.
Hence, Suvidha Napkins via Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).
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